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MEET THE FOUNDER

Entrepreneur, philanthropist, and founder of Referrals Opportunities Respect, Charlene has long been a groundbreaker discussing iconic moments in her life, and overcoming depression and personal loss. Charlene has carved out her own unique paths to success, empowerment and personal growth.

Despite being accepted into Concordia University's bachelor program in Marketing. Charlene’s life took an unexpected turn when she became a single mother fighting to put food on the table, while designing her own path towards a career in fashion and events, and earning the support of industry veterans.

She understood the culture, took note of what moved audiences to support well-orchestrated sold-out, award winning productions, and embraced it immediately as a one-woman street team.  

Over time, her 2 Can Win imprint invited a diverse audience at the nexus of both high society and urban culture, capturing the attention of mid to large scale production teams, including: galas, non-profit benefits, runway, lifestyle, concert and private events.  

After a hard-fought journey enduring challenging workplace dynamics, conflict, mistreatment, severe depression, personal and financial loss, throughout it all she has helped to guide careers, drive sales, gain visibility and manage events for established entrepreneurs, prominent beauty brands, global fashion houses, and national retail brands in the Canadian landscape, including Holt Renfrew (Frédéric Malle - Estée Lauder Companies), and Fendi (LVMH).

Based in Toronto and raised in Montreal's storied neighborhood of Little Burgundy (historically known as Canada's Harlem of the North), Charlene is a mother to one adult son.

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Introduction - The Allure of Competitive Environments
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Introduction - Great Clients Build Great Brands
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PHILANTHROPY

Throughout her career, community has been a driving force, fueling efforts that have helped teams to collectively raise over $3.5 million in support of organizations such as: the Cedars Cancer Center, Canadian Cancer Society, Lupus Canada, Sickle Cell Anemia Association of Quebec, Prostate Cancer Canada, the Tristan Williams MS Foundation, and the Leukemia & Lymphoma Society.

In addition to raising awareness for Toronto's Zero Gun Violence Movement, Black women's healthcare, and Access Community Capital Fund supporting economically marginalized communities to overcome barriers and achieve financial security through entrepreneurship, demonstrating a desire to create change and influence public policy.

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